The Customer Journey: What It Is, Why It Matters, and How to Map It
Learn how to create delightful experiences by diving into the world of customer journey maps. If you want the software you build to provide a great customer experience, you have to understand what customers need – and this changes according to where they are in their customer journey. By learning the stages of the customer journey, realizing why they matter, and understanding how to map them, you’ll have the insights to turn everyday software into delightful and meaningful solutions.