Not all websites are created equal. For your online business presence to yield maximum benefit to your business, all content on the site must be designed to communicate value to your ideal customer in an easy and natural way. In this course, students will learn how to define and plan their website content for the optimal conversion to the business goals.
This course covers: digital marketing basics, webcontent planning and information architecture basics, graphic design expectations, user journey planning.
This course is the best for business owners and web professionals, who would like to create effective websites with high conversions, reaching and engaging their target audience. We designed this course for: Website Developers who want to increase the value they can provide in advising their clients on content development and website design to best accomplish business objectives; for Entrepreneurs who want better familiarity with website development to save time and money with website professionals they hire or want to personally build a website for their own business endeavors; for anyone who wants to empower themselves with the ability to build an effective website presence for any of their personal passions or business endeavors anytime they want.
Yulia Ovchinnikova
Bringing people together around technology, enabling startups.
I help businesses and talent to connect through creating engaging & collaborative opportunities.
#HudsonValleyCanCode #HVTechFest
Shannah White
ADA compliant / SEO efficient web development
Lis Hubert
As an accomplished researcher of human needs, user-centered product manager, workshop trainer/facilitator, and consultant, Lis Hubert empowers businesses to create people-centric products, services, and internal systems that their customers and employees will love. Lis is Founding Partner of CX by Design, a management consulting firm focused on customer experience strategy and design that partners almost exclusively with curious and innovative decision-makers in B2B and B2C companies.