Starting business or just a website, you have to think about customers you'd like to attract.
Public Speaking Session 1: Making Clear and Effective Presentations
Learn the principles communicating your message with precision and confidence in this interactive practicum. Working alone and in a small group, you will develop and deliver a purposeful business presentation for sales and more!
Public Speaking Session 2: Negotiations and Problem Solving Conversations
Writing Session 1: Educating and Enlightening Customers
Create your brochure or homepage with precise message and wording to appeal to the people who will become your best customers.
Writing Session 2: Blogs to Inform and Promote
Learn how to write a compelling and memorable blog that stimulates interest in your business.
Maximum enrollment: 8
Business Objectives, User Experience and Information Architecture.
This course will teach how to define and distinquish Business Objectives and Website Goals, User Case and User Story, Wireframes and Information Architecture. In this course, students will learn how to define and plan their website for the optimal conversion to the business goals. This course covers: Conversions and Call to Actions, Content structure, website building blocks and Information Architecture, User centric web development, User Case, User Story, User Journey. Why and when you need to set up your Online marketing strategy, what is the difference between mockups and wireframes, and where to start with your process > how to improve it.
Students are provided with a hands-on introduction to the universal architecture of the web. This course covers website construction with HTML5 and CSS, design and usability concepts, website hosting and administration. Students will learn how to build a simple, professional-class website.
In this course, students will extend their knowledge of HTML5 & CSS in building multipage websites.Students will explore CSS strategies for managing multi-column layout, responsive design principles, CSS drop-down menus, tables, forms, multimedia.
This course examines the interplay between clear business messaging and search engine optimization. Principles covered include: Niche Service, Location, Speed, Proper Website Structure, Blogs, Target Keywords, Tags, Metadata, Google Analytics basics, Google Search Console basics, AdWords basics, Tips and Tricks.
This is the initial course of <Mobile First> large web dev course that consists of 4 courses:
iOS developer Tyler Walker will share his story of abruptly switching career focus towards app development, and then will lead an informal discussion about the tools used and how to get started. The class lean heavily towards iOS development, but also cover resources and tools to get started on Android.
The class will cover: