This course examines the interplay between clear business messaging and search engine optimization. Principles covered include: Niche Service, Location, Speed, Proper Website Structure, Blogs, Target Keywords, Tags, Metadata, Google Analytics basics, Google Search Console basics, AdWords basics, Tips and Tricks.
This is the initial course of <Mobile First> large web dev course that consists of 4 courses:
iOS developer Tyler Walker will share his story of abruptly switching career focus towards app development, and then will lead an informal discussion about the tools used and how to get started. The class lean heavily towards iOS development, but also cover resources and tools to get started on Android.
The class will cover:
Building Blocks of Dynamic Websites
Students will discover the power of dynamic website coding with an introductory examination of PHP and MySQL. In this course, students will implement basic dynamic functions with PHP, and will hand-code a simple PHP-MySQL application to produce a dynamically-generated blog page. Students will examine similarities between their application and open source Content Management Systems like WordPress, and use what they learned to migrate an existing WordPress website.
Demand for UX designers is on the rise with a 10-year job growth (2014-24) forecast of 19% according to CNNMoney/Payscale's top 100 careers. The field of User Experience and User Interface web design is one of the most popular areas of expertise in web development / app development today.
Introduction to the WordPress Content Management Systems (CMS).
Starting business or just a website, you have to think about customers you'd like to attract.
Public Speaking Session 1: Making Clear and Effective Presentations
Learn the principles communicating your message with precision and confidence in this interactive practicum. Working alone and in a small group, you will develop and deliver a purposeful business presentation for sales and more!
Public Speaking Session 2: Negotiations and Problem Solving Conversations
Writing Session 1: Educating and Enlightening Customers
Create your brochure or homepage with precise message and wording to appeal to the people who will become your best customers.
Writing Session 2: Blogs to Inform and Promote
Learn how to write a compelling and memorable blog that stimulates interest in your business.
Maximum enrollment: 8