Website Planning: Objectives, Information Architecture, UX

Business Objectives, User Experience and Information Architecture. 

This course will teach how to define and distinguish Business Objectives and Website Goals, User Case and User Story, Wireframes and Information Architecture. In this course, students will learn how to define and plan their website for the optimal conversion to the business goals. This course covers: Conversions and Call to Actions, Content structure, website building blocks and Information Architecture, User centric web development, User Case, User Story, User Journey. Why and when you need to set up your Online marketing strategy, what is the difference between mockups and wireframes, and where to start with your process > how to improve it.

12 hours
$299.00

Data-Driven 101: Developing a Data-Driven Small Business Culture

Developing a data-driven culture in the small business is a daunting task, especially during this time of economic recovery. In this hands-on workshop, attendees are introduced to a framework for data-driven decision-making. Using a step-by-step approach, the information used in the planning process is used to transformed into an action plan for implementation.

3 hours
$50.00

Website Development - Part I

Students are provided with a hands-on introduction to the universal architecture of the web. This course covers website construction with HTML5 and CSS, design and usability concepts, website hosting and administration. Students will learn how to build a simple, professional-class website.

15 hours
$699.00

Data-Driven 103: Using Data Analytics to Inform Small to Medium Business Continuity Planning

Small or medium business (SMB) generates data, lots of data. Are we using it? 

This data is a rich resource but many SMBs are held back from benefiting from that data because of the following factors:

3 hours
$120.00

Website Development - Part II

In this course, students will extend their knowledge of HTML5 & CSS in building multipage websites.Students will explore CSS strategies for managing multi-column layout, responsive design principles, CSS drop-down menus, tables, forms, multimedia. 

15 hours
$699.00

Data-Driven 102: Decision Making for Small Businesses

Understanding business analytics is an essential skill for the small business owner. In this hands-on workshop, a variety of business analytics concepts and related techniques are demonstrated using a common spreadsheet application. Attendees are shown how to conduct a cash flow and spend analysis, project evaluation analysis, customer segmentation analysis, and a customer and product profitability analysis.

3 hours
$100.00

SEO and Website Optimization - Google Certified

This course examines the interplay between clear business messaging and search engine optimization. Principles covered include: Niche Service, Location, Speed, Proper Website Structure, Blogs, Target Keywords, Tags, Metadata, Google Analytics basics, Google Search Console basics, AdWords basics, Tips and Tricks.

12 hours
$499.00

Using Templates in Google Docs to Create and Share Your Resume

Using Templates in Google Docs to Create and Share Your Resume
​About the webinar: In this webinar we will show you how to create a resume using Google Docs. The goal is to help you gain confidence in using Google Docs and its features. The following topics will be covered: 

1.5 hours

Intro to JavaScript / jQuery

This course is designed for JavaScript novices who have little or no experience with the language. Students will learn the structure of JavaScript - variables, scope, control flow, functions. Students will create code that interacts with DOM and adds interactive behavior to a website. The course will discuss best practices and introduce jQuery – a widely used JavaScript library.

15 hours
$399.00

Automate the boring staff with Python

Two introductory workshops, 2 hours each

This is practical programming for total beginners!

If you've ever spent hours renaming files, updating hundreds of spreadsheet cells, or entering data, you know how tedious tasks like these can be. But what if you could have your computer do them for you?

4 hours
$150.00