Business Objectives, User Experience and Information Architecture.
This course will teach how to define and distinguish Business Objectives and Website Goals, User Case and User Story, Wireframes and Information Architecture. In this course, students will learn how to define and plan their website for the optimal conversion to the business goals. This course covers: Conversions and Call to Actions, Content structure, website building blocks and Information Architecture, User centric web development, User Case, User Story, User Journey. Why and when you need to set up your Online marketing strategy, what is the difference between mockups and wireframes, and where to start with your process > how to improve it.