Courses

Explore how AI is transforming marketing and sales strategies, from personalized customer interactions to predictive analytics. Participants will learn how to utilize AI-driven tools for market research, customer segmentation, lead generation, and sales forecasting, enhancing their marketing and sales skills in the digital age, by attending this foundational workshop covering key AI concepts, terminology, and applications relevant to various industries. Participants will gain a comprehensive understanding of AI's impact on their careers and learn how to leverage AI tools and technologies effectively.

Participants will be able to:

• Use AI algorithms to segment customers into distinct groups based on their demographic characteristics, purchase behavior, and preferences.
• Use AI-powered sentiment analysis tools to determine the overall sentiment towards a product, brand, or topic.
• Use AI algorithms to analyze historical data, such as sales figures, customer demographics, and market trends, to forecast future market trends, demand patterns, and consumer behavior.
• Use AI systems to extract valuable insights from unstructured text data, such as survey responses, customer feedback, and online forums.